The Four Pillars of Sell-It.Media: A Better Marketplace for Eyewitness Video.

Eyewitness video is now the cornerstone of breaking news and Sell-It.Media is its marketplace.

Video footage shot by ordinary people dominates news bulletins and online articles. It’s immersive, taking viewers to the heart of the story, and it helps newsrooms create compelling,
unfiltered content.

But it can be very difficult for media outlets to incorporate quality eyewitness footage into established processes. There are many challenges facing editors and production teams:

• Where can we find the right videos?
• How can we trust the source?
• Can we make sure no-one else has the same footage?
• How quickly can we publish?

Sell-It.Media is built on four pillars which are designed to solve these problems and bring eyewitnesses and media together:

Unique auction model

We want the people who capture the news to get a fair price for it. By keeping footage off social media and out of the public domain, they can preserve its value. Our
auction model democratises the sales process and creates a level playing field where buyers compete for the right content — and sellers get the right price. Read more

Verification of seller

For newsrooms, social media is like the Wild West. You might be able to find quality footage of a news event, but can you trust anything you see on TikTok? Our
combination of AI and human verification means videos never reach auction until they have been vetted for authenticity. Read more

Guaranteed exclusivity

For the first time, media outlets can secure footage for immediate use without coordinating exclusivity contracts or checking whether it's already appeared on social media. Winning bidders have peace of mind that their footage will not be shown anywhere else. Read more

Fast, secure processing

In breaking news, speed is of the essence. Our system quickly identifies the best videos and processes them within minutes. Every submission is source-authenticated and checked against AI-generation signals before it is approved for media use. Auctions are then short and sharp, meaning footage can be ‘live’ soon after it is shot. Read more

These pillars underpin the Sell-It.Media mission to create a new community that will change the way newsrooms and eyewitnesses do business forever.