Published on 9th March 2026
BBC Verify’s four-step process for authenticating eyewitness video highlights the growing challenge of verifying footage from social media in the age of AI fakes and misinformation. This article explains how newsrooms verify viral videos and why a new model is emerging. Sell-It.Media verifies eyewitness footage at source, giving journalists trusted, authenticated video with verified creators, clear rights and raw files before it reaches the newsroom.
Published on 12th May 2023
In recent years, the rise of smartphones has allowed for the rapid capture and dissemination of news and events as they happen. With the ability to record high-quality video and take clear photos from the palm of their hand, everyday people have become content capturers, documenting the world around them in real time.
Published on 29th July 2022
View our tips for creating compelling footage in order to get top dollar from media organisations.
Published on 4th August 2020
New Zealand company Sell It Media today confirmed it was responsible for helping facilitate the sale of police bodycam footage of the arrest of African American man George Floyd to the Daily Mail.
Published on 23rd July 2018
Mobile Phone Footage is Changing News Reporting, Globally. Here’s what to do if you find yourself in the right place, at the right time. WARNING: Don’t share your footage on Social Media. Read this first.
