The Four Pillars of Sell-It.Media: 2. Verification of Seller

Making sure the video is real and the source is legitimate

Social media is a haven for misinformation. A place where people can hide behind anonymity

and post whatever they like.

AI has made it easy to create hyper-realistic fake videos, and there are precious few checks and

balances on even the most popular, high-profile content sharing apps.

In this environment, transparency and accountability are rare commodities, and audience trust is

at an all-time low.

For newsrooms, this is a huge problem because transparency and accountability are their

currency. Their viewers demand it. It’s what separates them from the noise on social media and

gives them credibility.

They KNOW there is quality footage out there that will help them with their news output, but how

can they be confident the videos they want to use are legitimate?

The truth is they have to spend huge amounts of time and effort to perform their own checks.

They might cross-check the video against other known content from the scene. Or look into the

social media history of the sender, validate the meta data of the video, and check for signs of AI

manipulation.

It’s stretching their resources to breaking point.

At Sell-It.Media, it’s our job to take away the burden of verification from the newsroom and make

sure only legitimate content from legitimate senders reaches auction.

We’ve built a fast, robust workflow that combines the best AI detection tools with a human layer

of verification which can determine if a video is fit for broadcast. On top of that, we verify the

identity of the seller and pass on their contact information to successful bidders after the footage

has been sold.

All of this gives newsrooms peace of mind that when a new video submission comes through

from Sell-It.Media, you can trust both the source and the content itself.