How it Works
Shoot it
Capture your newsworthy footage or photos
Sell it
Your auction starts and media companies bid
Get Paid
Highest bidder pays into your bank account
It's super easy! Simply upload your media and we'll tell news organisations about it. If they like it, they'll bid on it and you get paid. It's that simple.
Watch VideoWe’ll help you sell your footage - properly
Sell-It.Media is a secure marketplace that auctions verified, newsworthy footage to media organisations worldwide - ensuring fair competition and the best possible price.
User-generated content is a core part of modern news. What you’ve captured could be a breaking story or a sought-after exclusive. News organisations value speed, authenticity, and exclusivity - and they’re prepared to pay for it.
With Sell-It.Media, you don’t have to guess what your footage is worth.
You let the market decide.
Why auctions work
As an eyewitness, it’s hard to know:
- who wants your footage
- how widely it might be used
- what a fair price really is
Sell-It.Media reaches everyone from local outlets to major global newsrooms, allowing verified buyers to compete openly. That competition ensures your footage ends up with the organisations that recognise its value - and are willing to pay for it.
The Auction - How to Get Started
- Upload securely
Upload your video to our secure system and enter your personal details.
- Moderation & notification
Our team moderates your footage and notifies relevant news organisations through our media database.
- Competitive bidding
Interested newsrooms view your footage and bid against one another in a time-based auction.
Auction Duration
Once the first bid is placed, the auction runs for 10 minutes, reflecting the time-critical nature of breaking news.
If a bid is placed in the final minute, the auction auto-extends by one minute
If no bids are received within 24 hours, the auction closes
Payment
After submitting your details, you can add your international bank information (as buyers may be overseas).
When the auction closes with a winning bid:
- the buyer pays the final amount
- funds are transferred directly to your nominated account
- the buyer receives access to the footage
Copyright & Rights
By uploading media, you confirm that you are the rightful owner.
When your footage is sold, you grant the buyer an exclusive copyright licence for 12 months, under the terms set out in the media agreement.